NUDGE: FROM IDEA TO PROTOTYPE
MY ROLE:
Project Manager
PROJECT OVERVIEW:
As part of the New Media Capstone, my team and I transformed an early-stage startup idea into a researched, user-validated, and designed mobile platform prototype. Nudge is a peer-to-peer app that connects college students with the help they need in real time, from calculus homework help at midnight to interview prep. Working with our client Andrew MacDonald, we conducted market research, executed user research, developed brand identity from scratch, and created an interactive prototype using Figma Make.
TOOLS USED: Figma Make, Canva, Keynote, Google Forms.
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